Notes

What we learn building Moatify.

Field notes on autonomous outbound, deliverability, AI personalization, and the craft of starting conversations that actually matter.

• August 10, 2026

  Apollo sequences alternatives, matched to what broke

  Apollo sequences send templates on a schedule. If replies dried up, deliverability got scary, or the per-seat bill grew, here is what to evaluate instead.

• July 23, 2026

  Email deliverability for founders: SPF, DKIM, DMARC

  A practical guide for founders: authenticate your domain with SPF, DKIM, and DMARC, warm it up, and pick sending volumes that stay out of spam.