For agencies
Sell replies and meetings, not send volume.
Clients do not renew because you sent 10,000 emails. They renew because prospects answered. Moatify runs a researched, supervised outbound motion per client, with every project cleanly separated.
The problem, as you live it
Every client is a separate world
Different ICPs, different value propositions, different domains to protect. Tooling that mixes them into one workspace produces cross-contamination errors that end retainers.
Volume economics are a race to the bottom
Competing on sends-per-month puts you against shops running burner domains at commodity prices. Competing on meetings booked requires research quality most agencies cannot staff profitably.
Client domains are borrowed trust
You are sending as your client. Burning their domain is worse than burning your own, and explaining a deliverability incident to a client is a conversation nobody wants twice.
Reporting eats margin
Proving the work happened (and worked) means assembling metrics across tools every month for every client.
How Moatify runs it
- 1
One project per client
Each client gets its own project with its own ICP personas, outreach strategy, leads, and pipeline scope. Strategy can be global or per-project; switching pre-populates so setup is fast.
- 2
Discovery per client ICP
The pipeline generates targeted queries per persona and searches the live web for people showing that client's buying signals, deduplicating against everything already found for that account.
- 3
Research and writing at agency quality
Each prospect gets an AI research profile; emails reference their actual published content and pain-point overlap. Quality gates enforce personalization, word limits, and duplicate protection before anything queues.
- 4
Review, send, report
Your team approves messages in the review queue (10 seats on Scale), sends go out through the client's connected inbox with warm-up and health monitoring, and per-project metrics show discovered, sent, replies, and meetings for reporting.
What matters for you
Unlimited projects on Scale
Run every client as an isolated project with its own ICPs, strategy, and metrics. Pipeline runs can be scoped to one project, one persona, or everything.
Multiple email connections
Connect each client's sending inbox separately over SMTP/IMAP. Each connection gets its own warm-up ramp, throttle, and domain health score with automatic pause.
10 seats included
Scale is $399 per month flat with 10 seats, so account managers and reviewers work the queues without per-seat charges. Extra seats are $79 each.
Per-project strategy and steering
Global steering context plus per-lead instructions let you encode each client's voice rules ("never discuss pricing", "always mention the case study") directly into generation.
Run tracking for reporting
Every pipeline run persists metrics (discovered, sent, replies, meetings) per project, giving you client-ready numbers without spreadsheet assembly.
Where to start
Scale at $399 per month flat is the agency tier: unlimited projects, multiple email connections, 10 seats, and 2,000 leads a month. Against per-seat platforms, a five-person pod usually breaks even immediately; against volume infrastructure, you are buying the research and writing layer those tools leave to your staff. Full pricing details.
Common questions
Can Moatify replace our Instantly or Smartlead setup?
Only if you are ready to change what you sell. Moatify sends at most 50 emails per day per sending identity, by design. If your contracts promise volume, keep volume infrastructure. If your contracts promise conversations and meetings, Moatify's research-first motion is built for exactly that, and it is a defensible upsell.
How does client isolation actually work?
Projects separate ICPs, leads, strategy, steering, and metrics. Discovery deduplication and outreach history are account-wide, which prevents two of your clients from accidentally double-emailing the same prospect.
Is there white-label?
No. Emails send from your client's own inbox and signature, so prospects see the client, not us or you. But the Moatify dashboard itself is not white-labelable today. If dashboard branding is a hard requirement, that is an honest gap.
What happens if a client's domain health drops?
Sending for that connection pauses automatically below the health threshold, warm-up freezes, and the dashboard shows the alert with bounce, reply, and block rates. You find out from the product, not from the client.
Related reading
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