For SaaS founders

Founder-led sales, without losing your week to it.

You are the best salesperson your product will ever have, and the most expensive. Moatify does the finding, researching, and writing, then queues every email for your one-tap approval.

The problem, as you live it

Outbound eats build time

Prospecting, researching, and writing ten good emails takes an afternoon. That afternoon was supposed to go to the product. Most founders resolve this tension by simply not doing outbound, and the pipeline shows it.

Generic blasts poison your market

Your early market is small and talks to each other. A templated blast to 500 of them does not just underperform; it burns credibility you cannot easily rebuild. Founder-led outreach has to read like the founder wrote it.

Your domain is unforgiving

You send from the same domain your product, billing, and support email live on. One deliverability mistake follows you everywhere. Volume tricks that work for burner domains are not available to you.

Replies arrive at the worst time

The hard part is not sending; it is being responsive when someone bites while you are heads-down in a release. Slow follow-up quietly kills more founder pipelines than bad copy does.

How Moatify runs it

1
Describe your product once
Write a paragraph about what you sell and who it is for. Moatify generates detailed buyer personas with roles, industries, pain points, and buying signals, and you edit them until they match reality.
2
Discovery runs while you build
The pipeline searches Google, LinkedIn, GitHub, Twitter/X, startup directories, and news for people matching your personas and showing buying signals now. No purchased lists; every run excludes everyone already found.
3
Each prospect gets researched
An AI research agent reads what each person has published and said, and extracts quotes, opinions, and challenges. Emails reference those specifics, and a quality gate blocks any message without real personalization.
4
You approve, it handles the rest
Every email waits in a review queue for your approval, then sends from your own inbox at deliverability-safe pacing. Replies get classified, follow-ups run on schedule, and interested prospects get meeting slots from your Google Calendar.

What matters for you

Live web discovery

Prospects surface because they show your buying signals today, not because they sit in a database every competitor also bought.

Research-based personalization

Messages engage with what the prospect actually wrote or built. Banned-phrase detection keeps out the openers every founder inbox has learned to delete.

Review queue

Nothing sends without your approval. Edit, approve, or reject each message; bulk-approve when the drafts have earned your trust.

Deliverability guardrails

Gradual warm-up, a domain health score with automatic pause, bounce classification, and a hard 50-per-day ceiling protect the domain your whole company runs on.

Automated booking

Interested replies get proposed times from your real calendar availability; confirmations become calendar events with the prospect invited.

Where to start

Start free and see real personalization on 50 leads before paying anything. Starter at $49 covers a solo founder's full motion; Growth at $149 adds the intelligence layer (deep content extraction, intersection analysis, calendar booking) that most SaaS founders end up wanting. No per-seat math, no credits. Full pricing details.

Common questions

How is this different from hiring an SDR?

A first SDR costs several thousand dollars a month, takes months to ramp, and still needs tools. Moatify is not a person, and it will not work a conference booth, but it runs the researched-outbound motion for a fraction of that, immediately, and it never lets a follow-up slip. Many founders use it to prove the motion works before hiring anyone.

Will the emails actually sound like me?

You pick from five tones and can add standing instructions (things to always mention, topics to avoid) plus per-lead notes. The research does the heavy lifting: an email that references a prospect's actual blog post sounds like you did the reading, because the system did.

I have maybe 30 minutes a day for sales. Is that enough?

That is the design target. The pipeline runs during business hours on its own; your job is reviewing queued drafts and showing up to the meetings it books. Most founders spend 10 to 20 minutes a day in the review queue.

What if I already have a lead list from Apollo or a spreadsheet?

Add leads manually or via lookup and they get the same scoring, research, and writing as discovered ones. Discovery is included, not required.

See it on your own prospects

The free tier researches and writes for 50 real leads matched to your description. No card, no setup call.

Get started free